TOTAL LAUNCHES A NEW LUBRICANTS PACKAGE IN ETHIOPIA
Total Group has decided to select Ethiopia to launch its new lubricants package in Africa as the first market. The launching event was held on Feb 20, 2020 at Hayat Regency Hotel.
This new dynamic lubricant pack portrays performance at first sight; a rejuvenated, simpler and more compelling range for all TOTAL branded automotive lubricants. Besides creating a premium and modernized design of our labels and cans, the new dynamic lubricant packs also aim to create an optimized, simpler and more compelling range for all TOTAL-branded automotive lubricants. The new label design is inspired by the dashboard of a car. This concept was validated by a major market study as innovative and customer-centric, helping the product stand out significantly from its competitors.
Total is reaffirming its commitment to a better energy as this new innovative & premium design incorporates anti-counterfeiting features and improved labels and utility. These changes will contribute to improve Total brand value and will impact all the affiliates of the Group.
The main features and benefits of the new dynamic lubricant packs are:
- New side handle that makes the can handy and easier to carry.
- New innovative & premium design that captures modernity and allows easier pouring.
- Enhanced product recovery with a more performant can.
- Strong brand impact & immediate product line visibility.
- QR code that authenticates the product.
- New educational pictograms that highlight products’ uses and benefits.
- Enlarged viscosity grade
- Product name with the background of the range’s color.
- Product’s benefits logo.
The major package upgrade is attributed to small package ranges unparalleled performance of automotive lubricants formulations and technology will remain intact.
Total Ethiopia S.C is pleased and honored to be the first affiliate to introduce our new lubricant package to its esteemed customers. Total Ethiopia will soon celebrate is seventy years’ of service in Ethiopian. As a major energy company, Total is honored to serve and support Ethiopia energy needs in its quest for development in the years to come.
